제목 [News] Survey reveals most iconic Olympic moment [2018-03-32 코리아중앙데일리]
글쓴이 webmaster 조회 80 등록일 2018.04.03
Survey reveals most iconic Olympic moment

Mar 31,2018

In a Winter Olympics marked by political breakthroughs and athletic milestones, the most memorable moment from the Games, according to a new survey, was not the diplomatic overtures from North Korea, Chloe Kim’s back-to-back 1080s or the South Korean women’s curling team’s unlikely silver medal.

It was drones.

A survey of Korea’s image abroad after the PyeongChang Winter Olympics showed that drones used during the opening and closing ceremonies drew the most international attention.

The Corea Image Communication Institute, a nonprofit that promotes Korean culture overseas, conducted the survey across nine days in March. It received responses from 451 people, 227 Korean and 224 from abroad. A quarter of the foreign responses came from North America, 21.9 percent from Asia and 21 percent from Europe. The rest came from Oceania, Africa and South America.

According to the results, 89.7 percent of foreigners said the light-up drones, which flew in formation during the opening and closing ceremonies to form the shape of the Olympic rings and Soohorang, the Olympic mascot, were the most memorable part of the Winter Games.

Visits by high-profile figures like Ivanka Trump, daughter of U.S. President Donald Trump; Kim Yo-jong, sister of North Korean leader Kim Jong-un; and Japanese Prime Minister Shinzo Abe came in second with 51.8 percent.

Koreans who were surveyed offered similar responses.

When asked what contributed most to promoting the nation’s image during the Games, both Koreans and foreigners said it was the combination of traditional performance and modern technology displayed at the opening and closing ceremonies, with 81 percent of Koreans saying so and 91 percent of foreigners answering likewise.

In second was the opening of a high-speed train to Gangwon, the Games’ host province. About 16 percent of foreigners who took the survey also said “kind and friendly Koreans” boosted their image of the country.

When asked what might best promote Korea to the world, nearly 71 percent of foreigners answered food and close to 67 percent of Koreans said the same.

Korean cuisine’s international profile has been rising in recent years, especially after Michelin released its first Seoul guide in November 2016. 

“In order for Korean cuisine to be universalized, it must meet a universal standard, and I think the Michelin listing will help Korean food become a more approachable cuisine for many people,” Kim Byung-jin, executive chef of the three-starred restaurant Gaon, told the Agence France-Presse in November 2016.

Despite the worldwide popularity of Korean idol groups, K-pop came in third after social media activity as the best way to promote Korean culture to the world.

BY LAURA SONG [song.hankyul@joongang.co.kr]


번호 제목 날짜
310 [News] 한국의 1000년 山寺, 세계가 지켜야할 가치[동아일보 2018-07-02] file 2018.07.02
309 [News] [Herald Interview] The magic in Ed Kwon’s air[The Korea Herald 2018-6-24] file 2018.06.26
308 [News] 이태원 캐피탈호텔, 요진건설이 1400억에 인수[매일경제2018-06-20] file 2018.06.22
307 [News] "단아한 한국美 담아… 안팎 경계 허물어 모두가 즐기게 설계" [조선일보 2018-06-18] file 2018.06.18
306 [News] 관광 업그레이드 위해 정부가 인증제 14일부터 시행 [조선일보 2018-06-15] 2018.06.15
305 [News] 삼성전자 7년 연속 아시아 최고 브랜드[동아일보 2018-06-07] 2018.06.07
304 [News] 방탄소년단, 빌보드 삼키다 [동아일보 2018-05-29] 2018.05.29
303 [News] ‘렌즈를 통해 본 한국 동영상ㆍ사진’ 콘테스트 개최 [2018-05-07 한국일보] 2018.05.08
302 [News] CICI, '렌즈를 통해 본 한국' 콘테스트 [2018-05-07 뉴시스] 2018.05.08
301 [News] 3월 외국인 관광객 수, 1년 만에 증가세로 [2018-04-24 중앙일보] 2018.04.27
300 [News] DISCUSSING SUMMIT [The Korea Herald 2018-04-20] 2018.04.20
299 [News] "K팝 콘서트 보려 10만엔 넘게 써"…日, 혐한 딛고 다시 韓流붐 [2018-04-15 매일경제] 2018.04.18
298 [News] “한국 찜질방이 일본 온천보다 좋아요” 외국인 사로잡은 서울 매력은 [2018-04-13] 중앙일보] 2018.04.18
297 [Cs] 美야구장서 와인 판매한 파격 호텔리어 홍대 왔다. [2018-04-08 매일경제] file 2018.04.09
296 [News] [횡설수설/이광표]일본 방문 관광객 1위, 한국 [2018-04-02 동아일보] 2018.04.04
» [News] Survey reveals most iconic Olympic moment [2018-03-32 코리아중앙데일리] 2018.04.03
294 [News] "평창올림픽 최고 관심거리는 개폐회식 드론 퍼포먼스" [2018-03-29 연합뉴스] 2018.03.30
293 [News] "평창올림픽 최고 관심거리는 개폐회식 드론 퍼포먼스" [2018-03-29 SBS] 2018.03.30
292 [News] “평창 올림픽 최고 이벤트는 드론 쇼” [2018-03-29 한국일보] 2018.03.30
291 [News] Behind the scenes of Olympic preparations [The Korea Times 2018-03-21] file 2018.03.22

home sitemap english facebook twitter Linked in